We are often compared to Apple, and I certainly view that as complimentary. They are a very innovative company. They're a company that has a similar mindset that technology is important, but it's the use and application of the technology that is most important. Making content or — in their world, computer functionality easy and painless — certainly is something that is very much in our D.N.A. as well. But Apple, just like Nintendo, tends to be the type of company that likes to keep its own ecosystem by itself. That might make any type of partnership a bit more challenging.
Source: the HUB magazine